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Studio experiment — self-initiated
Material Study 04
A packaging and product photography study for a fictional skincare line, testing how far a restrained identity can carry a shelf presence.
ClientStudio experiment
Year2025
ServicesIdentity, Packaging, Product photography
Brief
A self-directed study in restraint: one typeface, one accent colour, no illustration — can the identity still feel considered on a shelf full of louder brands?
Approach
Structure, not decoration
Packaging hierarchy was solved with type size and material choice alone, so the system holds up across a full product range without added ornament.
Photographed as it would ship
Studio photography was produced under the same lighting and framing rules as a real production run, to pressure-test the identity honestly.
Creative directionalara
Photographyalara